Privacy Policy
Effective Date: 05-21-2026
This Privacy Policy describes how Edgeful Inc. (“Edgeful,” “we,” “us,” or “our”) collects, uses, shares, and protects personal information when you visit edgeful.com (the “Website”), use our data analytics platform, algorithmic trading tools, broker automation features, API services, or any related services (collectively, the “Services”). By accessing or using our Services, you consent to the practices described in this Privacy Policy. If you are located in the European Economic Area (“EEA”), United Kingdom, or Switzerland, please also review Section 10 (International Users and GDPR) below. If you are a California resident, please also review Section 11 (California Privacy Rights).
1. Information We Collect
1.1. Account and Registration Information
When you create an account or subscribe to our Services, we collect information you provide directly, including your name, email address, and payment information. Payment processing is handled by Stripe, Inc. (“Stripe”). We do not store credit card numbers, debit card numbers, or full payment account details on our systems. We also collect basic account data such as your subscription tier, login activity, and platform usage data.
1.2. Service Usage Data (Essential Tier)
If you subscribe to our Essential tier or above, we collect additional information related to your use of the platform, including reports viewed, setups saved, watchlists, custom configurations, and Edgeful AI chat history. If you voluntarily join our Discord community and link your account, we may collect Discord-linked account data.
1.3. Broker and Trading Data (All Access / Algos Tier)
If you subscribe to our All Access / Algos tier and use our broker automation features, we collect additional information necessary to facilitate automated trade execution, including:
Broker account identifiers, which are passed via OAuth authentication. We do not store broker passwords.
Trading activity generated through Edgeful automation, including entries, exits, position sizes, and profit-and-loss data as reported back from your broker.
Algo configuration settings, including the strategy parameters you select within TradingView.
Your broker connection and trading data are used solely to facilitate the automated execution of trades you have configured. Edgeful does not exercise discretion over any trade, does not hold customer funds, and does not act as a broker or investment advisor.
1.4. API Usage Data
If you access our Services through our API, we collect API request logs, which may include your user ID, the endpoint accessed, ticker symbols queried, timestamps, IP address, request success or failure status, and latency data. This information is used for service delivery, security monitoring, abuse detection, and enforcement of API usage limits.
1.5. Log Data
We automatically collect certain information when you visit our Website, including your IP address, browser type, operating system, referring website, pages you viewed, and the dates and times of your visits. We use this information to analyze trends, administer the site, track users’ movements, and gather demographic information.
1.6. Cookies and Similar Technologies
We may use cookies, web beacons, and similar technologies to collect information about your browsing activities on our Website. These technologies help us personalize your experience, remember your preferences, and analyze how you use our Website.
1.7. Information We Do Not Collect
We do not collect or store credit card numbers, broker or exchange passwords, Social Security numbers or national identification numbers, or KYC-level identity documentation.
2. How We Use Your Information
We use the information we collect for the following purposes:
Providing, operating, and improving our Services, including delivering historical market data, real-time screening tools, algorithmic strategy frameworks, and broker automation;
Processing payments and managing billing through Stripe;
Providing customer support, including through Intercom;
Responding to your inquiries and requests;
Communicating with you about our products, services, and promotions, including sending newsletters and marketing materials;
Customizing and personalizing your experience on our Website and platform;
Detecting, preventing, and addressing fraud, abuse, security incidents, and technical issues;
Conducting product improvement, analytics, and internal research;
Delivering targeted advertisements and marketing messages across third-party platforms, including through paid advertising campaigns, retargeting, and social media platforms such as Google Ads, Meta (Facebook and Instagram), and others, which may be based on your activity on edgeful.com;
Complying with legal obligations and responding to lawful requests.
3. Sharing of Information
We do not sell, trade, or rent your personal information to third parties. However, we may share your information with the following categories of recipients:
Payment Processing (Stripe): We share your payment information with Stripe to process subscription fees. Stripe’s use of your data is governed by Stripe’s privacy policy.
Customer Support (Intercom): We use Intercom to provide customer support. Information you share through our support channels may be processed by Intercom in accordance with its privacy policy.
Advertising Partners (Meta, Google): We may share certain information, such as hashed email addresses and cookie identifiers, with Meta (Facebook and Instagram) and Google for the purposes of displaying targeted advertisements based on your activity on our Website. These partners process data in accordance with their own privacy policies.
Broker and Trading Platforms: If you use our broker automation features, we transmit trade instructions to your connected broker (e.g., Tradovate, NinjaTrader, ProjectX) via secure API integration. We share only the information necessary to execute the trades you have configured. Edgeful does not hold customer funds.
Analytics and Infrastructure Providers: We may engage third-party service providers to perform functions on our behalf, such as website analytics, hosting, and infrastructure. These providers have access to your personal information only to the extent necessary to perform their services and are obligated to maintain its confidentiality.
Legal Requirements: We may disclose your personal information if required by law, regulation, legal process, or governmental request, or to protect the rights, property, or safety of Edgeful, our users, or the public.
Business Transfers: In the event of a merger, acquisition, reorganization, or sale of our assets, your personal information may be transferred to the acquiring or successor entity. We will notify you of any such change by posting the updated Privacy Policy on our Website.
4. Data Retention
We retain your personal information for as long as your account is active or as reasonably necessary to provide you with our Services, comply with our legal obligations, resolve disputes, and enforce our agreements. When your personal information is no longer needed for these purposes, we will delete or anonymize it in accordance with applicable law. Specific retention periods may vary based on the type of data and the purpose for which it was collected.
5. Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include encryption of sensitive data (including broker credentials such as API keys and tokens), secure data transmission protocols, and access controls. However, no method of electronic transmission or storage is completely secure, and we cannot guarantee the absolute security of your information.
6. Third-Party Links and Integrations
Our Services integrate with third-party platforms, including TradingView, NinjaTrader, and supported brokers and prop firms (Tradovate, NinjaTrader, ProjectX). Our Website may also contain links to third-party websites. This Privacy Policy does not apply to any third-party platforms or websites. We encourage you to review the privacy policies of any third-party services before providing personal information or connecting your accounts.
7. Your Choices
You may opt out of certain tracking and advertising technologies, including cookies, through your browser settings or by using opt-out mechanisms provided by advertising platforms such as:
Google Ads Settings
Meta (Facebook) Ad Preferences
Industry opt-out tools such as the NAI Consumer Opt-Out or YourAdChoices
Please note that opting out does not mean you will no longer see ads — you may still see general, non-personalized ads. You may also unsubscribe from marketing emails at any time by clicking the “unsubscribe” link included in our emails or by contacting us at help@edgeful.com.
8. Children’s Privacy
Our Services are not directed to individuals under the age of 18. We do not knowingly collect personal information from anyone under 18 years of age. If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information promptly. If you believe we may have collected information from a child under 18, please contact us at help@edgeful.com.
9. Do Not Track Signals
Our Website does not currently respond to “Do Not Track” browser signals. However, you may opt out of certain tracking as described in Section 7 above.
10. International Users and GDPR
If you are located in the European Economic Area (“EEA”), United Kingdom, or Switzerland, the following additional provisions apply to you under the General Data Protection Regulation (“GDPR”) and applicable local data protection laws:
Lawful Basis for Processing. We process your personal data on the following legal bases: (a) performance of a contract, where processing is necessary to provide you with the Services you have requested; (b) legitimate interests, where processing is necessary for our legitimate business purposes (such as fraud prevention, product improvement, and marketing), provided those interests are not overridden by your rights; (c) consent, where you have given us specific consent to process your data for a particular purpose (such as targeted advertising); and (d) legal obligation, where processing is required to comply with applicable law.
Your Data Subject Rights. Subject to applicable law, you have the right to: (a) access the personal data we hold about you; (b) request rectification of inaccurate or incomplete data; (c) request erasure of your personal data (“right to be forgotten”); (d) restrict or object to processing of your personal data; (e) request data portability (i.e., to receive your data in a structured, commonly used, machine-readable format); and (f) withdraw consent at any time, where processing is based on consent. To exercise any of these rights, please contact us at help@edgeful.com. We will respond to your request within 30 days, or as required by applicable law.
International Data Transfers. Your personal data may be transferred to and processed in the United States, where Edgeful is headquartered. The United States may not provide the same level of data protection as your home country. Where required by law, we rely on appropriate safeguards for such transfers, including standard contractual clauses approved by the European Commission or other legally recognized mechanisms.
Complaints. If you believe that your data protection rights have been violated, you have the right to lodge a complaint with a supervisory authority in your country of residence.
11. California Privacy Rights (CCPA/CPRA)
If you are a California resident, you have certain rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively, “CCPA”). These rights include:
Right to Know: You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources from which we collected it, the business purposes for collection, and the categories of third parties with whom we share it.
Right to Delete: You have the right to request deletion of your personal information, subject to certain exceptions permitted by law.
Right to Correct: You have the right to request correction of inaccurate personal information.
Right to Opt Out of Sale or Sharing: We do not sell your personal information. We may share certain personal information (such as hashed email addresses and cookie identifiers) with advertising partners for cross-context behavioral advertising purposes. You have the right to opt out of such sharing. To opt out, please contact us at help@edgeful.com or use the opt-out mechanisms described in Section 7.
Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.
To submit a request under the CCPA, please contact us at help@edgeful.com. We may need to verify your identity before processing your request.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, Services, or applicable law. When we make material changes, we will notify you by posting the revised Privacy Policy on our Website with an updated effective date. We encourage you to review this Privacy Policy periodically. Your continued use of our Services after any changes constitutes your acceptance of the updated Privacy Policy.
13. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy, our privacy practices, or your personal information, please contact us at:
Edgeful Inc.
Email: help@edgeful.com